In political advertising, striking the right balance between widespread reach and focused targeting is essential to connect effectively with voters.

Whether you need to raise awareness, mobilize voters, shape public opinion, or drive engagement, we help you strategically deliver your message even in the most turbulent times.

Hispanic adults were significantly underserved by political advertising in the 2024 election.

Optimum Media conducted a voter survey asking where the user primarily went for news about the upcoming election and whether voters had recently seen a political ad(s) that influenced their voting decisions. 

Our Senior Account Executive, Donna Ra'anan-Lerner, recently sat down with C&E to discuss successful ad strategies including CTV, use of data and more.

The strategic use of data has become the cornerstone of successful advertising campaigns. Optimum Media's ability to accurately harness and leverage data is what sets us apart as an industry leader.

The Netroots 2024 conference brought together progressive activists, organizers, and thought leaders nationwide to strategize around outreach and messaging for the 2024 election.

Automated content recognition (ACR) is a technology that is increasingly important for political advertisers and media buyers.